Trust is built moment by moment during the interaction.
(Trust-building signals)
Use verbal and non-verbal behaviours that convey respect and care:
These behaviours:
(Trust-eroding signals)
Avoid behaviours that unintentionally signal dismissal or impatience:
These signals can unintentionally:
“I hear your concern. Let me think for a moment.”
“That’s a good question, and I’m glad you asked.”
“If anything else comes up later, we can always talk about it.”
“You don’t need to decide anything right now. Feel free to ask questions anytime.”
Communication research consistently links quality of clinician-parent interaction to trust, satisfaction, and behavioural outcomes. In environments where parents encounter conflicting messages about fluoride, trust determines whether professional advice is accepted.
Disclaimer – Professional Communication Tools
The communication principles and practical examples presented on this page are provided for educational and informational purposes only. They are intended to support reflective practice and professional development in the context of dentist–parent communication around preventive oral health care. These materials do not constitute clinical, medical, legal, or professional advice, and they are not a substitute for individual clinical judgement, professional training, or applicable national guidelines, regulations, or standards of care. The International Association of Paediatric Dentistry (IAPD) does not mandate the use of these principles, nor does it guarantee any specific clinical or behavioural outcomes resulting from their application. The examples provided are illustrative and non-exhaustive, and their appropriateness may vary depending on individual circumstances, patient needs, cultural context, and local regulatory frameworks. By using these materials, users acknowledge that responsibility for clinical decisions, professional conduct, and patient communication remains solely with the treating professional. To the fullest extent permitted by applicable law, the IAPD disclaims any liability for loss, damage, or claims arising from the use or interpretation of the content provided.
The Fluoriders campaign is an initiative of the International Association of Paediatric Dentistry (IAPD) designed to promote good oral hygiene habits in children.
The Fluoriders initiative is supported by an educational grant from Colgate’s Bright Smiles, Bright Futures® programme. All educational content is developed independently by IAPD.
