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Fluoriders

For Professionals

Communication matters as muchas clinical guidance.

These eight principles are designed to support dental professionals in having clear, confident, and effective conversations with parents about fluoride.

They focus on translating evidence into practical communication: what to say, how to say it, and how to respond when questions or concerns arise. Each principle can be used on its own, offering simple, applicable guidance for everyday clinical practice. Explore the principles below and find the approaches that best support your conversations.

Communication Principles

#1 Approach with confidence: Make fluoride the default, not a debate

#2 Strong recommendations build trust

#3 Listen first: When hesitancy surfaces, guide, don’t persuade. 

#4 Principle: Move beyond myth-busting: Reassure and reframe 

#5 Simplify and demonstrate: Plain language builds confidence 

#6 Prevention communication should be tailored and direct 

#7 Trust signals matter: Communication goes beyond words 

#8 Parental attitudes drive behaviour

Disclaimer – Professional Communication Tools

The communication principles and practical examples presented on this page are provided for educational and informational purposes only. They are intended to support reflective practice and professional development in the context of dentist–parent communication around preventive oral health care. These materials do not constitute clinical, medical, legal, or professional advice, and they are not a substitute for individual clinical judgement, professional training, or applicable national guidelines, regulations, or standards of care. The International Association of Paediatric Dentistry (IAPD) does not mandate the use of these principles, nor does it guarantee any specific clinical or behavioural outcomes resulting from their application. The examples provided are illustrative and non-exhaustive, and their appropriateness may vary depending on individual circumstances, patient needs, cultural context, and local regulatory frameworks. By using these materials, users acknowledge that responsibility for clinical decisions, professional conduct, and patient communication remains solely with the treating professional. To the fullest extent permitted by applicable law, the IAPD disclaims any liability for loss, damage, or claims arising from the use or interpretation of the content provided.

The Fluoriders campaign is an initiative of the International Association of Paediatric Dentistry (IAPD) designed to promote good oral hygiene habits in children.

The Fluoriders initiative is supported by an educational grant from Colgate’s Bright Smiles, Bright Futures® programme. All educational content is developed independently by IAPD.